average traffic increase for local businesses
months to see local SEO results
of local searches result in a visit or call
Our Target Clients
At Digital Relevance, we understand that every business has unique needs when it comes to search engine optimization. Whether you're a local accounting firm looking to attract more clients in your city, a psychologist expanding your practice, or a national company seeking to dominate search results across the country, we have the expertise and strategies to help you succeed.
Our approach is tailored to your specific situation. We recognize that a local massage therapist needs a completely different strategy than a national e-commerce platform. That's why we've developed specialized expertise in both local SEO (for businesses serving a specific geographic area) and national SEO (for companies looking to expand their reach across regions or the entire country).
Our Promise: We don't use a one-size-fits-all approach. Every strategy we develop is customized to your industry, your location, your competition level, and your growth goals. Whether you're targeting customers within a 10-mile radius or across the entire nation, we'll create a plan that works for your unique situation.
Local Businesses: Building Your Community Presence
Local businesses are the backbone of communities, and we're passionate about helping them thrive. When potential customers search for services in their area, you want to be the first business they find. Our local SEO strategies are designed to help you dominate local search results, capture "near me" searches, and build a strong online presence in your community.
Accounting Firms
Accounting firms face unique challenges in local search. When individuals and businesses need tax preparation, bookkeeping, or financial consulting, they typically search for services "near me" or in their specific city. We help accounting firms capture these high-intent searches through comprehensive local SEO strategies.
Our approach for accounting firms includes optimizing Google Business Profile with accurate service categories, hours, and client testimonials. We create location-specific landing pages for each office location, optimize for keywords like "accountant near me," "tax preparation [city]," and "bookkeeping services [location]." We also build local citations in business directories, accounting association listings, and local chamber of commerce websites.
Content strategy focuses on addressing common questions during tax season, explaining accounting services in accessible language, and showcasing expertise through blog posts about tax law changes, financial planning tips, and business accounting best practices. We also help accounting firms earn backlinks from local business associations, financial publications, and community organizations.
Psychologists & Mental Health Professionals
Mental health professionals need to be discoverable when people are searching for help—often during vulnerable moments. Privacy and trust are paramount, but so is visibility when someone searches for "therapist near me," "psychologist [city]," or "anxiety treatment [location]." We help psychologists and mental health practices build a strong local online presence while maintaining the sensitivity required in this field.
Our strategy for mental health professionals includes optimizing Google Business Profile with clear service descriptions, specializations (anxiety, depression, couples therapy, etc.), and insurance information. We create content that addresses common mental health questions, explains different therapy approaches, and helps potential clients understand what to expect. This content targets keywords like "therapist near me," "psychologist [city]," "anxiety therapy [location]," and "depression treatment [area]."
We also help build citations in psychology directories, health insurance provider networks, and mental health resource listings. Link building focuses on earning mentions from local health organizations, wellness blogs, and community mental health resources. Reviews and testimonials are particularly important in this industry, so we help implement strategies to encourage satisfied clients to leave reviews while respecting privacy guidelines.
Massage Therapy & Wellness Centers
Massage therapists and wellness centers rely heavily on local search to attract clients seeking relaxation, pain relief, or therapeutic treatments. When someone searches for "massage near me" or "deep tissue massage [city]," you want your business to appear at the top of results. We help massage therapy businesses capture these searches and convert them into bookings.
Our approach includes optimizing Google Business Profile with service types (Swedish massage, deep tissue, sports massage, etc.), pricing information, and online booking links. We create location-specific pages targeting keywords like "massage therapist [city]," "sports massage [location]," and "couples massage [area]." Content strategy focuses on explaining different massage types, benefits of regular massage, and addressing common questions about what to expect during a session.
We build citations in wellness directories, spa listings, and local business directories. Link building includes earning mentions from local fitness centers, chiropractors, physical therapists, and wellness blogs. Reviews are crucial in this industry, so we help implement review generation strategies. We also optimize for voice search queries like "best massage near me" and "affordable massage therapy [city]."
Schools & Educational Institutions
Schools, whether private K-12 institutions, colleges, or specialized training centers, need to be discoverable when parents and students are researching educational options. Local SEO for schools involves capturing searches like "best schools in [city]," "private schools near me," and "[type] school [location]." We help educational institutions build a strong local presence that attracts prospective families.
Our strategy for schools includes optimizing Google Business Profile with school information, programs offered, admission details, and virtual tour links. We create content targeting keywords like "elementary school [city]," "high school [location]," "private school [area]," and "best [type] school near me." Content focuses on showcasing academic programs, extracurricular activities, student achievements, and what makes the school unique.
We build citations in education directories, school rating websites, and local community listings. Link building includes earning mentions from local news outlets covering school events, education blogs, parent organizations, and community partnerships. We also help schools optimize for searches related to specific programs, sports teams, or academic achievements. Reviews from parents and alumni are particularly valuable, so we help implement strategies to encourage these testimonials.
Medical Practices & Healthcare Providers
Medical practices, from family doctors to specialists, need to be easily found when patients search for healthcare services. When someone searches for "doctor near me," "pediatrician [city]," or "urgent care [location]," you want your practice to appear prominently. Healthcare SEO requires a careful balance of visibility and compliance with healthcare regulations.
Our approach for medical practices includes optimizing Google Business Profile with specialties, accepted insurance, appointment booking links, and office hours. We create content targeting keywords like "family doctor [city]," "specialist [location]," "urgent care near me," and "[condition] treatment [area]." Content strategy focuses on patient education, explaining conditions and treatments, and helping patients understand what to expect during visits.
We build citations in healthcare directories, insurance provider networks, hospital affiliations, and medical association listings. Link building includes earning mentions from local health organizations, medical blogs, and community health resources. Reviews are extremely important in healthcare, so we help implement HIPAA-compliant review generation strategies. We also optimize for voice search queries and ensure all content complies with healthcare advertising regulations.
Local Professionals Looking to Expand Their Reach
Many professionals start with a local client base but want to expand their reach beyond their immediate area. Whether you're a consultant, coach, lawyer, or service provider, expanding your geographic reach requires a strategic approach that builds on your local success while reaching new markets.
The Expansion Challenge
When you've built a successful local practice, expanding to new areas presents unique challenges. You can't simply replicate your local strategy—you need to adapt your approach for each new market. This might mean targeting multiple cities, regions, or even states while maintaining your local authority in your original market.
Our expansion strategy for local professionals involves creating location-specific content for each target area, building local citations in new markets, and establishing Google Business Profiles for new locations (if applicable). We help you identify the best expansion opportunities based on search volume, competition level, and market potential in each area.
Multi-Location Strategy
For professionals expanding to multiple locations, we develop a comprehensive multi-location SEO strategy. This includes creating unique, location-specific landing pages for each area, optimizing Google Business Profiles for each location, and building local citations in each new market. We ensure that each location has its own optimized content while maintaining brand consistency across all locations.
We also help you manage reviews and reputation across multiple locations, ensuring that each location maintains a strong online presence. Our approach includes tracking performance for each location separately, so you can see which markets are performing best and where to focus additional marketing efforts.
Building Regional Authority
As you expand beyond your local area, building regional authority becomes crucial. This involves creating content that addresses the needs of your target regions, earning backlinks from regional publications and organizations, and establishing yourself as an expert in your field across multiple markets.
We help you identify regional opportunities, such as speaking at regional conferences, contributing to regional publications, or partnering with regional organizations. These activities not only build authority but also generate valuable backlinks and citations that improve your visibility across your target regions.
Firms Interested in Expanding National Reach
For companies looking to expand their presence across the entire country or multiple regions, national SEO requires a different approach than local SEO. National SEO focuses on building brand authority, targeting broader keywords, and establishing a presence that transcends geographic boundaries.
Building National Authority
National SEO is about establishing your brand as a leader in your industry across the entire country. This involves creating high-quality, authoritative content that targets broad keywords, earning backlinks from national publications and authoritative websites, and building a brand presence that resonates with audiences regardless of location.
Our national SEO strategy focuses on content that addresses industry-wide topics, thought leadership pieces, comprehensive guides, and resources that establish your expertise. We help you earn mentions and backlinks from major industry publications, national news outlets, and authoritative websites in your field.
Broad Keyword Targeting
While local SEO targets location-specific keywords like "accountant near me" or "massage therapy [city]," national SEO targets broader keywords like "accounting services," "massage therapy benefits," or "business consulting." These keywords have higher search volume and more competition, but they also offer the potential to reach customers across the entire country.
We conduct comprehensive keyword research to identify the best national keywords for your business, analyzing search volume, competition level, and conversion potential. Our content strategy then focuses on creating comprehensive, authoritative content that targets these broad keywords while providing genuine value to your audience.
Brand Building & Awareness
National SEO is closely tied to brand building. As you expand your reach across the country, building brand awareness becomes crucial. People need to recognize your brand, trust your expertise, and choose you over competitors regardless of where they're located.
Our approach includes creating brand-focused content, earning media mentions, building social proof through testimonials and case studies, and establishing thought leadership in your industry. We help you build a brand presence that makes you the obvious choice for customers searching for your services, no matter where they are in the country.
Local vs. National SEO: Understanding the Strategy Differences
The fundamental difference between local and national SEO lies in who you're targeting and how you reach them. Understanding these differences is crucial for developing the right strategy for your business goals.
Local SEO Strategy
Target Audience: Customers within a specific geographic area (typically within 10-20 miles of your location)
Keyword Focus: Location-specific keywords like "accountant near me," "massage therapy [city]," "best schools in [location]"
Primary Tactics:
- ✓ Google Business Profile optimization and management
- ✓ Local citations in directories and business listings
- ✓ Location-specific landing pages and content
- ✓ Review generation and management
- ✓ Local link building from community organizations and local media
- ✓ Optimization for "near me" and voice search queries
Timeline: Local SEO typically shows results faster, often within 2-4 months, because local searches have less competition.
Best For: Businesses serving customers in a specific geographic area, service-based businesses, retail stores, restaurants, professional services with local clientele.
National SEO Strategy
Target Audience: Customers across the entire country or multiple regions, regardless of geographic location
Keyword Focus: Broad, industry-wide keywords like "accounting services," "business consulting," "online education"
Primary Tactics:
- ✓ Comprehensive, authoritative content creation
- ✓ Link building from national publications and authoritative websites
- ✓ Brand building and thought leadership
- ✓ Technical SEO optimization for large-scale websites
- ✓ Earning media mentions and press coverage
- ✓ Building domain authority and industry expertise
Timeline: National SEO takes longer to show results, typically 4-8 months, because competition is higher and building authority takes time.
Best For: E-commerce businesses, SaaS companies, national service providers, online businesses, companies looking to expand beyond local markets.
Important Note: Many businesses benefit from a hybrid approach that combines both local and national SEO strategies. For example, a law firm might use local SEO to attract clients in their primary markets while using national SEO to build brand authority and attract high-value cases from anywhere in the country. We'll help you determine the right mix of strategies for your specific situation.
Who We've Helped Succeed
We're proud of the results we've helped our clients achieve. Here are some examples of businesses we've helped grow through strategic SEO, AEO, and GEO optimization.
Luxury Spa & Spray Tan Business
Local Business - Beauty & Wellness
Mango Spraytan, a luxury spa and spray tan business, came to us looking to expand their customer base and increase bookings. Through comprehensive local SEO, AEO, and GEO optimization, we helped them achieve remarkable results.
What We Did: Optimized Google Business Profile, created location-specific content, built local citations, implemented review generation strategies, and optimized for "near me" searches. The business now dominates local search results for spray tan and spa services in their area.
E-commerce Retailer
National Business - E-commerce
A mid-size e-commerce retailer came to us struggling with low search visibility and declining organic traffic. Through comprehensive SEO optimization focusing on national reach, we transformed their digital presence.
What We Did: Technical SEO audit and optimization, comprehensive content strategy targeting broad keywords, link building from authoritative sites, and brand authority building. The retailer now ranks for high-value product keywords and attracts customers from across the country.
Medical Practice
Local Business - Healthcare
A family medical practice wanted to attract more patients and improve their online visibility. Through targeted local SEO and healthcare-specific optimization, we helped them become the top result for medical searches in their area.
What We Did: Optimized Google Business Profile with specialties and insurance information, created patient education content, built citations in healthcare directories, implemented HIPAA-compliant review strategies, and optimized for medical "near me" searches. The practice now consistently appears in the top 3 for local medical searches.
Ready to Grow Your Business?
Whether you're a local business looking to dominate your area or a company seeking national expansion, we'll create a customized SEO strategy that drives real results. Get a free consultation and see how we can help you achieve your goals.
Get Started TodayIndustries We Serve
We help businesses across Montreal, Quebec, Ontario, and throughout Canada and the United States grow with tailored SEO, AEO, and GEO optimization strategies designed to increase visibility, boost conversions, and drive measurable results.
Dental Clinics
SEO strategies to attract new patients, increase appointment bookings, and improve local visibility.
Aesthetic & Medical Clinics
Comprehensive optimization to boost treatment inquiries and strengthen your online reputation.
Psychologists & Therapists
Visibility strategies to help mental health professionals connect with clients who need support.
Plumbing & Home Services
Highly targeted SEO to capture urgent calls and dominate local service searches.
Construction & Contractors
Optimization strategies to reach homeowners, developers, and commercial project leads.
Law Firms & Legal Services
Legal SEO strategies to reach clients searching for representation and consultations.
Accounting & Financial Services
SEO built to attract individuals and businesses seeking professional financial support.
Immigration Consultants
SEO designed to reach clients actively searching for immigration help and legal pathways.
Daycares & Early Childhood Services
Local SEO to help parents discover and choose your childcare services.
Music Schools & Education Centers
Attract students and parents through optimized visibility and clear service positioning.
Restaurants & Pizzerias
Local search optimization to attract hungry customers and improve online ordering traffic.
Training & Fitness Centers
Local SEO and content optimization to bring more members and students to your programs.
Hair & Beauty Salons
SEO tailored for salons seeking to increase bookings and local exposure.
Frequently Asked Questions
What types of businesses do you help with SEO?
We help a wide range of businesses including local service providers (accounting firms, psychologists, massage therapists, medical practices, schools), local professionals looking to expand their reach, and firms interested in expanding their national presence. Our strategies are tailored to each business type and their specific goals. Whether you're a solo practitioner or a multi-location business, we can develop a strategy that works for you.
What's the difference between local SEO and national SEO strategies?
Local SEO focuses on optimizing for location-based searches and capturing "near me" queries, Google Business Profile optimization, local citations, and community engagement. National SEO focuses on broader keyword targeting, content authority building, link building from authoritative sites, and brand awareness across larger geographic areas. The strategy depends on whether you're targeting customers in your immediate area or across the country. Many businesses benefit from a hybrid approach that combines both strategies.
How long does it take to see results for local businesses?
Local SEO typically shows results faster than national SEO, often within 2-4 months. This is because local searches have less competition and Google Business Profile optimizations can have immediate impact. However, the timeline depends on factors like competition level, current online presence, and the quality of optimization work. Some businesses see improvements in Google Business Profile visibility within weeks, while full local SEO results typically take 2-4 months to develop.
How long does national SEO take to show results?
National SEO typically takes longer than local SEO, usually 4-8 months to show significant results. This is because national keywords have much higher competition, and building authority across the country takes time. The timeline depends on your industry, competition level, current domain authority, and the scope of optimization work. Building brand authority and earning backlinks from authoritative sites is a gradual process that requires consistent effort over time.
Can you help businesses with multiple locations?
Yes, we specialize in multi-location SEO strategies. For businesses with multiple locations, we create unique, location-specific content for each area, optimize Google Business Profiles for each location, and build local citations in each market. We ensure that each location has its own optimized presence while maintaining brand consistency. We also help manage reviews and reputation across multiple locations, tracking performance for each location separately.
Do you work with businesses in specific industries?
While we have particular expertise in accounting, psychology, massage therapy, schools, and medical practices, we work with businesses across many industries. Our approach is to understand your specific industry, your competition, and your unique challenges, then develop a customized strategy. We've helped businesses in healthcare, legal, retail, e-commerce, professional services, education, and many other industries achieve their SEO goals.
What if I'm not sure whether I need local or national SEO?
That's exactly what we're here to help you figure out! During our consultation, we'll analyze your business model, target audience, and growth goals to determine the right strategy. Many businesses benefit from a combination of both local and national SEO. For example, a law firm might use local SEO to attract clients in their primary markets while using national SEO to build brand authority. We'll help you understand which approach (or combination) will work best for your specific situation.
How do you measure success for local vs. national SEO?
For local SEO, we measure success through local search rankings, Google Business Profile visibility, "near me" search performance, local citation consistency, review quantity and quality, and local traffic/conversions. For national SEO, we focus on broad keyword rankings, organic traffic growth, domain authority, backlink quality and quantity, brand mentions, and national conversion rates. We provide detailed reporting for both approaches, showing exactly how your SEO efforts are driving business results.
Can you help me expand from local to national reach?
Absolutely! We specialize in helping businesses expand their reach. We'll start by building on your local success, then gradually expand your strategy to target broader markets. This might involve creating content for new geographic areas, building regional authority, and eventually transitioning to national keyword targeting. We'll develop a phased approach that allows you to expand strategically while maintaining your local dominance.
What makes your approach different for different business types?
We don't use a one-size-fits-all approach. Each industry and business type has unique characteristics, competition levels, and customer behaviors. For example, medical practices need HIPAA-compliant strategies and must navigate healthcare regulations, while e-commerce businesses need product-focused optimization and technical SEO for large catalogs. We take the time to understand your specific industry, your competition, and your customers, then develop a strategy that's tailored to your unique situation.